I’ve been wanting to start attracting people to this site. The easiest way I know to accomplish that is to advertise online. If I use Google Adwords, my site will be visible to thousands of people every day.
For the simple fact that Google is pretty much the biggest advertising network, and I’ve played around with it in the past, I’ll be sticking to Adwords exclusively. If you’ve never actually used this service before, it breaks down into two questions you need to decide.
How much will I spend on advertisement?
This is easiest to answer by determining the total amount you would want to spend on advertising in a month. You can then determine how much you want to spend per day, and set it up to that limit. When Google puts your ads on their network, every time someone clicks your ad and is directed to your site, Google will charge you a certain amount. When this amount adds up to your limit for the day, they’ll stop showing your ad.
How much will I spend on each person that I attract to my site?
This is essentially asking how much you would pay for each click on your ad. The higher this amount is, the more likely your ad is to be shown. For example, if there are 10 ads that would like to be shown on a certain page, but there is only space for 5, the 5 with the highest per click rate will be shown. If you were a retailer, you could figure out this amount by averaging the amount of profit made for every person who visited your site, and then set this level below that number. Or you could set it higher in order to gain more exposure, though you would lose money on the deal. For me though, I’m not making any money on customers, so I’ll probably just set this to an arbitrary amount in order to make sure I at least attract a couple of people a day to my site.
After thinking it over, I plan on setting a limit for about $1.00 per day, and probably a maximum of $.25 per click. This means that if I’m charged the maximum per click rate, I’ll only get 4 new visitors per day. Likely though the per click rate will be a little lower than that and I’ll get a couple more people per day.
I’ll keep you posted on the number of unique visitors when this goes into effect.